Company: BALI BODY (Suncare Products Shop in Melbourne, Australia)
Project: Self Project
Brief: Make a brochure to promote the Self Tan Heroes Pack for new customers who never tried BALI BODY products before. The audience is fashion-driven ladies who are from Gen Z to mature age. It will be displayed or handed out from shop staff to customers in hair salons, nail salons and beauty bars. The ads will be posted on social media additionally.
Challenges: I tried to do the best at that time but as you can see, I designed this at the very beginning of my design journey. I placed the texts over the fold line but I would not do it now to improve legibility. During this project, I also learned about file setting for printing such as crop marks, bleed, outline texts, embed images, CMYK, 300ppi and so on.
RESEARCH
This brand got inspired by the tropical islands of Bali. I found a beautiful gradient of a ocean and a sunset in their website and social media. To communicate the right image of the brand, I decided to take wave shape elements and a colour palette of a beach, a sunset and products they already launched.
DEVELOPMENT
The brand mission is empowering women to have confidence in their own skin so that I used a handwriting typeface for the title to show grace but also a strong side of femininity.
