Company: MINGA LONDON (Fashion Retail in Portugal)
Project: Self Project
Brief: Make social media ads for seasonal events and an announcement for a new drop. The audience is Generation Z to Millennials that are into unique vintage-inspired fashion.
Challenges: I had so much fun in motion graphic because they are more eye-catching and easier to communicate messages. It was not easy to get used to Adobe After Effects but it was worth spending time to learn.
RESEARCH
MINGA LONDON is a small team that is inspired by vintage style. They have good vibes, respecting any race, gender and age. It helps creating their own unique, special goods thanks to the diversity. They hate boring, basic design so I tried to make graphics more playful.
SOCIAL MEDIA POST DESIGNS
Black Friday
I used a black colour because of "black friday" but still added purple colour for emphasizing.
Cyber Monday
I interpreted cyber as vaporwave. Windows 95 pop-up notification, glitch & 8 bit font represent the aesthetic.
New Drop
I animated popping juicy fruits in a vigorous way. The key is a low saturation, a groovy typeface and grain effect for a vintage mood.