Company: URBAN OUTFITTERS (Multinational Lifestyle Retail Based in the U.S)
Project: Self Project
Brief: Make digital display ads and Instagram story for summer sale focused on butterfly items from the Y2K trend.
Challenges: It was a challenge to figure out having better layouts and legibility at the same time. I wanted to create ads that make people feel freedom, flying in the sky like a butterfly especially during this pandemic.
RESEARCH
This retail is inspired by a vintage style and it is for summer so I thought of tie dye, water, sky, kind of blue back ground. They also often use handwriting or playful typefaces and handmade collage style for marketing materials.
Banner Examples
instagram story
Story 1080 x 1920 (mp4)